Local advertising & directory franchise for senior care providers — print guides + digital listings
Franchises · Non Medical Franchises
NOT a care business — it is a B2B advertising sales franchise targeting senior care providers. Low overhead, home-based, production + sales focused instead of operations + staffing.
Local Advertising, B2B Ad Sales, Senior Care Directory
Seniors Blue Book is early-stage with 0 US outlets and limited revenue data. Evaluate carefully against more established alternatives.
This is NOT a care business — it is a B2B ad sales business targeting senior care providers — make sure you understand what you're actually buying
Seniors Blue Book is a low-overhead franchise focused on selling advertising to senior care providers through local print and digital directories. Success depends heavily on local sales ability rather than operations or staffing. It has actual financial performance data available, which is rare for franchises.
Our assessments reflect independent analysis of publicly-filed Franchise Disclosure Documents, state registration disclosures, and court filings. This is not legal, financial, or investment advice. Franchisors may submit corrections through our vendor portal.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
Complexity, risk scoring, and key signals to watch
Lower complexity business — more accessible for first-time franchise owners. The biggest challenge area is market risk (9/10).
Each dimension scored 1-10. Higher = more complex or risky. The shape shows where this franchise's challenges concentrate.
Overview, fees, territory, training, and raw data tables
Legal Entity
Seniors Blue Book Franchising LLC
Parent Company
Seniors Blue Book Inc.
Franchise Fee
$50,000-$80,000 (based on territory senior population)
Total Investment
$77,614 – $165,116
Royalty
6% of Gross Revenue
Marketing
~1% (can increase to 2%)
Term
Standard
Financing
Not available
Territory
65+ population size
Performance Variance Warning
Revenue varies dramatically by territory size. Larger senior populations (100K+) can support $200K-$350K businesses. Smaller territories may only generate $60K-$70K, potentially below break-even after fees.
A deeper look at the specific advantages and risks of this franchise, based on FDD analysis.
Local advertising and directory franchise targeting senior care providers. Franchisees sell print and digital advertising to home care agencies, senior housing providers, and healthcare services through published Seniors Blue Book guides.
Founded
2012
Employees
10-50
Headquarters
Draper, UT
Training
Included
Oliver Hersch
CEO
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