The world's largest non-medical home care franchise — 1,243 global locations, $2.6M average revenue, 30 years of franchising, backed by Honor Technology's Care Platform
Franchises · Non Medical Franchises · FDD 2025
Largest non-medical home care franchise globally (1,243 locations). Highest average revenue in the industry ($2.6M). 30 years of franchising history. Backed by Honor Technology Care Platform. 93% of franchisees exceed $1M revenue. Most active resale market (54 transfers/year).
Non-Medical Home Care, Companion Care, Personal Care, Dementia & Alzheimer's Care
Home Instead is a strong franchise opportunity with 625 US outlets and $2.3M median revenue across 41% of franchisees meeting the average. Revenue data is transparent, though no P&L is disclosed. Low churn signals franchisee satisfaction.
Median franchise earns $2.3M/year in gross revenue
Steady growth from 617 to 625 outlets — stable expansion without overextension
Home Instead is the undisputed leader in non-medical home care franchising — the largest system in the world (1,243 locations globally, 619 US), the highest average revenue ($2.6M), and 30 years of operating history. The median franchise earns $2.26M/year in gross revenue, with 93% exceeding $1M. The active resale market (54 transfers in 2024) provides strong exit liquidity. Key considerations: the unusually short 5-year initial term, Honor affiliates competing under the "Honor" brand in franchisee territories, high technology fees, and no profit data disclosed. This is the premium franchise in the space — the highest investment and the highest potential return.
Our assessments reflect independent analysis of publicly-filed Franchise Disclosure Documents, state registration disclosures, and court filings. This is not legal, financial, or investment advice. Franchisors may submit corrections through our vendor portal.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Franchisees earn a median of $2.3M/year, close to the $2.6M average — a healthy, even distribution suggesting consistent results.
This median revenue is in the top tier among non-medical home care franchises in our database.
Average Revenue
$2.6M
Median Revenue
$2.3M
More reliable benchmark
Top Performer
$10.9M
Bottom Performer
$122K
Why this matters for you:
14 of 603 franchisees (2%) are in the highest revenue band ($7,500,000+), while 8 (1%) are in the lowest ($0-$499,999).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($2.3M), the estimated owner take-home is roughly $389K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($2.3M).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $750K | $315K | $113K | $163K |
| $1.0M | $420K | $150K | $200K |
| $1.5M | $630K | $225K | $275K |
| $2.0M | $840K | $300K | $350K |
| $2.3MMEDIAN | $950K | $339K | $389K |
| $3.0M | $1.3M | $450K | $500K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 7% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Outlet count, growth trajectory, and churn — signals of system health
Moderate, steady growth — the system is expanding without overextending. A balanced signal.
Steady growth suggests the franchisor is being selective about new franchisees, which typically means better support per franchise.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What you need to write checks for before earning your first dollar.
Key metrics that signal whether franchisees in this system tend to succeed or struggle.
Large, established system
Net outlet growth over 3 years
Terminations + closures as % of total system
Franchise agreements signed but never operationalized
Transfers suggest a liquid resale market — good for exit planning
What fraction of franchisees actually hit the system average
Combined royalty + ad fund is 7% of gross revenue — in line with the industry average for non-medical home care franchises.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 7% combined fees, that's $35K/year going to the franchisor — before you pay rent, staff, or yourself.
The franchisor requires you to hit these revenue milestones. Falling short can result in territory reduction or franchise termination. These are not suggestions — they are contractual obligations.
Complexity, risk scoring, and key signals to watch
Moderate complexity — manageable for most operators with proper training. The biggest challenge area is hiring (9/10).
Each dimension scored 1-10. Higher = more complex or risky. The shape shows where this franchise's challenges concentrate.
Roughly balanced strengths and watch items — typical for most franchise systems. (8 strengths, 8 watch items)
Your franchise is only as strong as the company behind it. A weak franchisor can't deliver on training, marketing, or technology promises — regardless of how good the business model is.
A financially weak franchisor may struggle to provide training, marketing, technology, and ongoing support. If they can't sustain themselves, your investment is at risk regardless of your own performance.
Key considerations before investing — your outcome depends more on you than the brand.
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $54,000 | $54,000 |
| Operating Software/Required Systems/Technology (3 months) | $2,100 | $2,130 |
| Training and Living Expenses | $2,600 | $6,000 |
| Real Estate & Improvements | $0 | $9,000 |
| Equipment | $3,000 | $21,500 |
| Signs | $500 | $8,000 |
| Misc Opening Costs (incl insurance) | $0 | $21,000 |
| Inventory | $0 | $10,000 |
| Advertising (3 months) | $0 | $4,000 |
| Additional Funds (3 months) | $28,840 | $134,120 |
| Total | $91,040 | $269,750 |
No financing offered (except current pilot programs).
Total Hours
44.75
Overview, fees, territory, training, and raw data tables
Legal Entity
Home Instead, Inc.
State of Organization
Nebraska
Headquarters
13323 California Street, Omaha, Nebraska 68154
Business Model
Office-based (500-800 sq ft, est $8,400-$36,000/year rent). Must maintain approved office location.
Parent Company
Honor Technology, Inc. (Delaware corporation, same address)
International Presence
Master franchises in Australia, France, Germany, Ireland, Japan, Netherlands, New Zealand, Singapore, Switzerland, UK. Also franchises in Canada. 624 international franchisees/licensees. 1,243 total global businesses.
Franchise Fee
$54,000 (uniform, non-refundable). VetFran discount: $43,200 (20% off for honorably discharged veterans). Deposit Agreement: $27,000 to reserve market.
Total Investment
$91,040 – $269,750
Royalty
5% of Gross Sales
Marketing
2% of Gross Sales (up to 2%, currently 2%)
Investment Notes: No financing offered (except current pilot programs).
Technology Fee: $500/month (may increase up to 25%/year)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $54,000 | $54,000 |
| Operating Software/Required Systems/Technology (3 months) | $2,100 | $2,130 |
| Training and Living Expenses | $2,600 | $6,000 |
| Real Estate & Improvements | $0 | $9,000 |
| Equipment | $3,000 | $21,500 |
| Signs | $500 | $8,000 |
| Misc Opening Costs (incl insurance) | $0 | $21,000 |
| Inventory | $0 | $10,000 |
| Advertising (3 months) | $0 | $4,000 |
| Additional Funds (3 months) | $28,840 | $134,120 |
| Total | $91,040 | $269,750 |
Total Hours
44.75
data — Part I: Revenue by tenure matrix for 603 US franchised businesses in operation as of Dec 31, 2024. Excludes affiliate-owned, businesses closed in 2024, and 16 opened after Jan 1, 2024. Part II: Care Platform growth data for 20 franchises using it for all of 2023 and 2024. Not audited.
Cost to launch
What franchisees earn
Avg Revenue
$2,609,616
Median Revenue
$2,261,503
No profit/cost data disclosed. Revenue only. At industry-standard 10% net margin, median revenue implies ~$226K owner income. At 15%, ~$339K.
Term
5 years
Renewal
$9,000
Disputes
Litigation in Douglas County, Nebraska (no arbitration). Nebraska law.
Financing
Not available
Territory
Protected Area based on minimum 10,000 people aged 65+ (third-party demographic data). Defined by municipality, county, or metropolitan statistical area, or map.
Exclusivity
Franchisor will NOT license another franchise or operate within Protected Area. However, franchisor reserves broad rights: operate outside under any terms, sell under other marks, advertise via internet, develop National Accounts, acquire competitors. Honor affiliates operate under "Honor" trademark in CA, FL, IL, MI, MO, NM, TX — may operate in franchisee protected areas. Not exclusive — may face competition from other franchisees, other channels, competitive brands.
Performance Variance Warning
Only 41% (248 of 603) meet or exceed the average of $2.6M. Top-heavy distribution: top 10% earn $5M+, while 7% earn under $1M. No profit/cost data disclosed — revenue distribution alone may overstate owner income for smaller franchises.
A deeper look at the specific advantages and risks of this franchise, based on FDD analysis.
The world's largest non-medical home care franchise. 619 US locations, 1,243 globally. $2.6M average gross revenue per franchise. 30 years of franchising history. Owned by Honor Technology. Backed by proprietary Care Platform. 93% of franchisees exceed $1M revenue.
Founded
1994
Employees
500+
Headquarters
Omaha, NE
Training
44.75 hours (28.75 instructor-led + 16 assignments/web/OJT)
1Heart Caregiver Services
Non-medical home care franchise with $2M affiliate P&L disclosure, tiered pricing from $60K, 47% gross margin, and strong California market presence
24 Hour Home Care
A Better Solution (ABS)
Founder-owned home care franchise with full P&L disclosure but state-mandated financial warning — DO NOT PROCEED recommendation
A Place at Home
Claim this listing to update your profile, add details, and connect with potential customers.
Claim This ListingFDD 2025 — April 30, 2025, as amended October 9, 2025
Seth Sternberg
CEO and Director (co-founder of Honor, CEO Honor since July 2014; CEO Home Instead since June 2022)
Ian Clarkson
President (since Oct 2022, formerly President/COO of Nerdy)
Matt Klitus
CFO (since Sept 2025, formerly CFO Lyra Health)
Kim Atkinson
Chief Communications Officer (since Nov 2023)
Heidi Robinson
Chief People Officer (since Dec 2024, formerly Amazon)
Shawn Lindquist
CLO (since July 2025, formerly CLO MX Technologies)
Linn Free
SVP Operations (since July 2023, formerly COO KFC Canada)
Rebecca Burrows
SVP Operations & Care Management (since Feb 2025, formerly GM DoorDash)
Doug Cook
VP Network Performance (since Feb 2024, formerly KFC)
Lakshmi Venkatesan
VP Sales & Business Development (since Oct 2024)
Darci Cohen
VP and Deputy General Counsel (since Aug 2024)
FDD 2025 — April 30, 2025, as amended October 9, 2025
Seth Sternberg
CEO and Director (co-founder of Honor, CEO Honor since July 2014; CEO Home Instead since June 2022)
Ian Clarkson
President (since Oct 2022, formerly President/COO of Nerdy)
Matt Klitus
CFO (since Sept 2025, formerly CFO Lyra Health)
Kim Atkinson
Chief Communications Officer (since Nov 2023)
Heidi Robinson
Chief People Officer (since Dec 2024, formerly Amazon)
Shawn Lindquist
CLO (since July 2025, formerly CLO MX Technologies)
Linn Free
SVP Operations (since July 2023, formerly COO KFC Canada)
Rebecca Burrows
SVP Operations & Care Management (since Feb 2025, formerly GM DoorDash)
Doug Cook
VP Network Performance (since Feb 2024, formerly KFC)
Lakshmi Venkatesan
VP Sales & Business Development (since Oct 2024)
Darci Cohen
VP and Deputy General Counsel (since Aug 2024)
