Franchises · Non Medical Franchises · FDD 2025
Non-medical in-home care franchise focused on aging safely at home with efficien
Caring Senior Service has 51 US outlets with $921K median revenue. Revenue data is available, though no P&L is disclosed. However, state regulators have flagged the franchisor's financial condition — proceed with caution and verify the franchisor's ability to deliver ongoing support.
Median franchise earns $921K/year in gross revenue
Steady growth from 48 to 51 outlets — stable expansion without overextension
State regulators flagged the franchisor's financial health — a rare and serious disclosure that questions their ability to support you
Caring Senior Service is an established non-medical home care franchise (since 2002) based in San Antonio, TX. The system is small but stable with 40 offices across 51 territories. Item 19 shows solid unit economics: median revenue of $921K with ~50% gross margin. Offices that invest in minimum staffing (Agency Director + Care Manager + Homecare Consultant) average $1.26M at 51% margin — a clear signal that the business rewards proper investment in people. The GreatCare peer-audit quality system and Enkiscribe AI communication tools are differentiating. Key concerns: franchisor financial condition is flagged as a special risk, non-exclusive territory, and mandatory Hub back-office fees ($900/month) add to the cost structure. The 5-year term is shorter than industry standard but comes with unlimited renewals.
Our assessments reflect independent analysis of publicly-filed Franchise Disclosure Documents, state registration disclosures, and court filings. This is not legal, financial, or investment advice. Franchisors may submit corrections through our vendor portal.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Franchisees earn a median of $921K/year, close to the $953K average — a healthy, even distribution suggesting consistent results.
This is above the typical median for non-medical home care franchises ($400K-$600K range).
Average Revenue
$953K
Median Revenue
$921K
More reliable benchmark
Top Performer
$2.7M
Bottom Performer
$89K
Why this matters for you:
2 of 40 franchisees (5%) are in the highest revenue band (Over $2M), while 3 (8%) are in the lowest (Under $300K).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($921K), the estimated owner take-home is roughly $188K/year — including a $50K owner salary.
This is a strong return relative to the investment — above typical franchise earnings.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($921K).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $250K | $105K | $38K | $88K |
| $500K | $210K | $75K | $125K |
| $750K | $315K | $113K | $163K |
| $921KMEDIAN | $387K | $138K | $188K |
| $1.0M | $420K | $150K | $200K |
| $1.5M | $630K | $225K | $275K |
| $2.0M | $840K | $300K | $350K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 7% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Outlet count, growth trajectory, and churn — signals of system health
Moderate, steady growth — the system is expanding without overextending. A balanced signal.
Steady growth suggests the franchisor is being selective about new franchisees, which typically means better support per franchise.
What this means for you:
Upfront investment, ongoing fees, and minimum performance requirements
What you need to write checks for before earning your first dollar.
First 6 months: $150/bi-weekly min royalty. After 6 months: escalating minimums based on Gross Billings Targets.
Key metrics that signal whether franchisees in this system tend to succeed or struggle.
Small system — less track record
Terminations + closures as % of total system
Transfers suggest a liquid resale market — good for exit planning
What fraction of franchisees actually hit the system average
Combined royalty + ad fund is 7% of gross revenue — in line with the industry average for non-medical home care franchises.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 7% combined fees, that's $35K/year going to the franchisor — before you pay rent, staff, or yourself.
Complexity, risk scoring, and key signals to watch
Moderate complexity — manageable for most operators with proper training. The biggest challenge area is hiring (7/10).
Each dimension scored 1-10. Higher = more complex or risky. The shape shows where this franchise's challenges concentrate.
More strengths than watch items — the positives outweigh the negatives on paper. (11 strengths, 8 watch items)
Your franchise is only as strong as the company behind it. A weak franchisor can't deliver on training, marketing, or technology promises — regardless of how good the business model is.
A financially weak franchisor may struggle to provide training, marketing, technology, and ongoing support. If they can't sustain themselves, your investment is at risk regardless of your own performance.
An emerging franchise with median revenue of $921,349/year. Results depend heavily on market and operator capability.
Median Revenue
$921,349
Average Revenue
$953,065
Gross Margin
49.34%
Median Revenue
$921,349
Average Revenue
$953,065
% Meeting Average
47.5%
Key considerations before investing — your outcome depends more on you than the brand.
| Item | Low | High |
|---|---|---|
| Franchise Fee | $49,000 | $49,000 |
| Leasehold Improvements | $0 | $1,000 |
| Equipment, Furniture, Fixtures, Computer Systems, Office Supplies | $5,000 | $8,500 |
| Signage | $0 | $1,500 |
| Rent | $800 | $4,000 |
| Miscellaneous Opening Costs | $1,500 | $5,000 |
| Initial Marketing/Grand Opening Event | $6,500 | $7,500 |
| Business Permits and Licenses | $0 | $12,100 |
| Initial Inventory | $0 | $300 |
| Vehicle (2 months) | $400 | $1,000 |
| Branded Attire | $50 | $250 |
| Travel and Living Expenses While Training | $4,250 | $7,150 |
| Additional Funds (3 months) | $29,872 | $51,444 |
| Total | $97,372 | $148,744 |
Single territory (Franchise Agreement). Development Addendum (additional territories): $117,372-$153,156 total. Does not include royalties, marketing fees, or personal living expenses.
| Fee | Amount |
|---|---|
| Technology Fee | $1,045/month |
| Enkiscribe AI Software | $99/month (optional; Enkiscribe charges $298, franchisees pay $99) |
| Internet Advertising | $400-$1,000/month |
| Conference Attendance | $500/person (annual) + $100/person (quarterly training) |
| The Hub Back Office Support | $900/month (required first 2 years, free first 3 months) |
| GreatCare Audit Fee | $500 for up to 3 days (every 24 months) |
| Transfer Fee | 20% of then-current Franchise Fee |
| Renewal Fee | $5,000 (unlimited 5-year renewals) |
| Administrative Fee (late billing) | $200 per billing period |
| Interest on Late Payments | 1.5%/month |
| Management Fee | Up to 10% of Gross Billings |
| Additional Training (virtual) | $300/person (3 days) or $500/person (5 days) |
| Additional Training (in-person) | $250/trainee/day |
| Caring University | $4/person/month |
| On-site Training | $300/day/trainer plus expenses |
Total Hours
105
Instructor-Led
37h
Self-Paced/OJT
68h
Company Introduction & Computer Orientation
Classroom + OJT (San Antonio, TX) — 8h
Process overview, roles, systems setup
Caregiver Management
Classroom + OJT (San Antonio, TX) — 16h
Recruitment, orientation, training, communication
Client Operations
Classroom + OJT (San Antonio, TX) — 14.5h
Care calls, consultations, admissions, supervisory visits, coordination
Business Management
Classroom + OJT (San Antonio/Post Training) — 12h
Business management, scheduling, billing, collection, payroll, finance
Marketing & Sales
Classroom + OJT (San Antonio, TX) — 26.5h
Referral services, online lead generation, marketing strategy
Quality & Compliance
Classroom + OJT (San Antonio, TX) — 5h
Quality assurance, process improvement, emergency preparedness
Specialty Programs
Classroom + OJT (San Antonio, TX) — 1.5h
Specialty care program certifications
Overview, fees, territory, training, and raw data tables
Legal Entity
Caring Senior Service Franchise Partnership, L.P.
State of Organization
Texas
Headquarters
201 East Park Avenue, #201, San Antonio, Texas 78212
Business Model
Office-based (650-800 sq ft office space required, executive suite or other acceptable office types).
Franchising Since
February 2002
FDD Issue Date
2025-05-22
Contact
Ian Klaes, PT (Vice President) — franchise@caringinc.com
Affiliated Entities
Enkiscribe, LLC (Texas LLC, formed Jan 16, 2024) — proprietary AI-enabled call management and client communication software. Senior Health Services, Inc. (General Partner). No corporate parent.
Services Offered
Key Differentiators
Franchise Fee
$49,000
Total Investment
$97,372 – $148,744
Royalty
5%
Gross Billings (all client amounts invoiced, regardless of collection, less sales taxes and authorized discounts, plus business interruption insurance proceeds)
Marketing
2% of Gross Billings
Franchise Fee: $49,000 nonrefundable. Includes pre-opening computer software (Tendio + MS Office 365) and initial supply of forms/materials. Conversion: 50% discount. GreatCare Master: 50% discount. Multi-territory: 10% off 2nd, 15% off 3rd, 20% off 4th, 25% off 5th. VetFran: 20% discount. Women/minority-owned: 20% discount. Existing franchisee financing: up to 50% of IFF.
Investment Notes: Single territory (Franchise Agreement). Development Addendum (additional territories): $117,372-$153,156 total. Does not include royalties, marketing fees, or personal living expenses.
Veteran Discount: 20% off initial Franchise Fee
Local Advertising: $5,000 during first 6 months. After that: greater of $2,500/month or 1% of previous quarter Gross Billings (if no full-time Homecare Consultant employed)
Technology Fee: $1,045/month (includes QuickBooks Online, third-party tech support, VOIP phone systems, e-fax, Microsoft suite)
Required Systems: Tendio software: $1,045/month technology fee. Computer/phone system: ~$3,685. Additional users: $100/person/month.
| Months | Monthly Minimum |
|---|---|
| First 6 months | $150/bi-weekly billing period |
| After 6 months | 5% of Gross Billings Target (per bi-weekly period, per Item 12) |
Minimum Royalty Fee: $150/bi-weekly period for first 6 months. After 6 months, 5% of the applicable Gross Billings Target for each bi-weekly billing period. For conversion franchises, lower royalty scales up to standard over time.
| Item | Low | High |
|---|---|---|
| Franchise Fee | $49,000 | $49,000 |
| Leasehold Improvements | $0 | $1,000 |
| Equipment, Furniture, Fixtures, Computer Systems, Office Supplies | $5,000 | $8,500 |
| Signage | $0 | $1,500 |
| Rent | $800 | $4,000 |
| Miscellaneous Opening Costs | $1,500 | $5,000 |
| Initial Marketing/Grand Opening Event | $6,500 | $7,500 |
| Business Permits and Licenses | $0 | $12,100 |
| Initial Inventory | $0 | $300 |
| Vehicle (2 months) | $400 | $1,000 |
| Branded Attire | $50 | $250 |
| Travel and Living Expenses While Training | $4,250 | $7,150 |
| Additional Funds (3 months) | $29,872 | $51,444 |
| Total | $97,372 | $148,744 |
Initial Term
5 years
Renewal Term
5 years
Exclusive Territory
Conditional
Territory Definition
Population of approximately 200,000 with at least 10% age 65+. Defined by streets, town boundaries, contiguous zip codes, or map.
Renewal Fee
$5,000
Dispute Resolution
Arbitration in San Antonio, Bexar County, Texas. Texas law applies.
Post-Term Non-Compete
2 years within 15 miles of former Territory or any other franchisee's Territory
Renewal Terms
Unlimited 5-year renewal terms
Personal Guarantee
All owners must sign Continuing Guaranty. Spouse not required unless has ownership interest.
Territory Note: NOT exclusive. Territory population ~200,000 with at least 10% age 65+. Franchisor retains right to: establish other franchises/company outlets outside territory; sell via internet, catalog, telemarketing, alternative channels within territory; acquire competing businesses within territory; be acquired. Cannot service clients outside territory unless no other CSS franchisee is in that area, and only with written permission of the other franchisee.
| Period | Avg Monthly Revenue |
|---|---|
| Months 7-9 | $5,000 |
| Months 10-12 | $7,500 |
| Months 13-15 | $10,000 |
| Months 16-18 | $12,500 |
| Months 19-21 | $15,000 |
| Months 22-24 | $17,500 |
| Month 25+ | $20,000 |
Gross Billings Target per bi-weekly billing period. Failure to meet minimums may result in territory modification, revocation of exclusivity, or termination.
Total Hours
105
Instructor-Led
37h
Self-Paced/OJT
68h
Company Introduction & Computer Orientation
Classroom + OJT (San Antonio, TX) — 8 hours
Process overview, roles, systems setup
Caregiver Management
Classroom + OJT (San Antonio, TX) — 16 hours
Recruitment, orientation, training, communication
Client Operations
Classroom + OJT (San Antonio, TX) — 14.5 hours
Care calls, consultations, admissions, supervisory visits, coordination
Business Management
Classroom + OJT (San Antonio/Post Training) — 12 hours
Business management, scheduling, billing, collection, payroll, finance
Marketing & Sales
Classroom + OJT (San Antonio, TX) — 26.5 hours
Referral services, online lead generation, marketing strategy
Quality & Compliance
Classroom + OJT (San Antonio, TX) — 5 hours
Quality assurance, process improvement, emergency preparedness
Specialty Programs
Classroom + OJT (San Antonio, TX) — 1.5 hours
Specialty care program certifications
Internal quality inspection process. Franchisees audit each other's locations. 4 certification levels for caregivers. GreatCare Master certification unlocks 50% discount on additional franchise fees.
Audit Frequency: At least once every 24 months
Audit Fee: $500 for up to 3 days
2024 data — Gross Billings for 2024 calendar year. 51 Territories operated by 40 franchisee office locations under 51 franchise agreements. Not audited. Gross Margin = Gross Billings less Caregiver Pay (excludes employer payroll taxes, workers comp). "Minimum Required Staff" = full-time Agency Director + full-time Care Manager + full-time Homecare Consultant.
Cost to launch
First 6 months: $150/bi-weekly min royalty. After 6 months: escalating minimums based on Gross Billings Targets.
What franchisees earn
Term
5 years (unlimited renewals)
Renewal
$5,000
Disputes
Arbitration in San Antonio, Bexar County, Texas. Texas law applies.
Financing
Available
Territory
Population ~200,000 with at least 10% age 65+. Defined by streets, zip codes, or map.
Exclusivity
Not exclusive. Population ~200,000 with 10%+ age 65+. Franchisor retains broad rights to compete via alternative channels.
Performance Variance Warning
Wide range: $89K to $2.66M across 40 offices. However, median ($921K) is close to average ($953K), suggesting less skew than many competitors. Offices with minimum required staff average $1.26M — staffing up is the key driver.
Non-medical in-home companion care and personal care services to the elderly and disabled or infirm adults at their homes or places of residence. Also includes retail sale of personal emergency response systems, medical history bracelets, remote patient monitoring systems, and other home safety monitoring systems.
Founded
1991
Headquarters
San Antonio, TX
Technology
Proprietary
Training
2 weeks
Locations
28+
Countries
1 (US)
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Claim this listing to update your profile, add details, and connect with potential customers.
Claim This ListingJeff Salter
President & Founder (since 2001)
Ian Klaes, PT
Vice President (since 2007, also owns franchise in El Paso/Galesburg)
Eric Carter
Director of Support Services
Chrissy Ronje
Director of HUB Services
Kimberly Johnson-Searcy
Director of Training & Learning Management
Del Salinas
Director of Franchise Development
Devin Bevis
Director of Marketing (formerly Co-Founder FirstLight Home Care)
Jeff Salter
President & Founder (since 2001)
Ian Klaes, PT
Vice President (since 2007, also owns franchise in El Paso/Galesburg)
Eric Carter
Director of Support Services
Chrissy Ronje
Director of HUB Services
Kimberly Johnson-Searcy
Director of Training & Learning Management
Del Salinas
Director of Franchise Development
Devin Bevis
Director of Marketing (formerly Co-Founder FirstLight Home Care)
