Non-medical home care franchise with companion care, geriatric advocacy, and medication management — 19 locations, rapid growth
Franchises · Non Medical Franchises · FDD 2026
Geriatric care advocacy differentiator (beyond standard companion care), medication management solutions, rapid system growth (7→19 locations in one year), and actual Item 19 revenue data disclosed
Non-Medical Home Care, Companion Care, Geriatric Advocacy, Medication Management
Happier at Home shows strong revenue ($593K median) across a growing system of 19 US outlets. No P&L is disclosed, so profit estimates rely on industry benchmarks. The key question is whether the franchisor can sustain support quality as the system grows.
Median franchise earns $593K/year in gross revenue
15.8% (3 terminations from 19 outlets — high for a small system) annual churn rate — higher than average. Investigate why franchisees are leaving.
Happier at Home is a growing non-medical home care franchise with a geriatric advocacy niche and strong Item 19 transparency (median $592K revenue). It grew rapidly from 7 to 19 locations in 2024, but has significant performance variance and non-exclusive territories.
Our assessments reflect independent analysis of publicly-filed Franchise Disclosure Documents, state registration disclosures, and court filings. This is not legal, financial, or investment advice. Franchisors may submit corrections through our vendor portal.
This is the single most important question. The data below comes directly from the franchise's legally required disclosure document (FDD Item 19).
Franchisees earn a median of $593K/year, close to the $617K average — a healthy, even distribution suggesting consistent results.
This is above the typical median for non-medical home care franchises ($400K-$600K range).
Average Revenue
$617K
13 US franchises reporting
Median Revenue
$593K
More reliable benchmark
Top Performer
$988K
Bottom Performer
$225K
Why this matters for you:
What percentage of franchisees reach each revenue level? This tells you how realistic each target is.
Revenue is gross billings, not profit. After caregiver payroll, overhead, and franchise fees, owner profit is typically 10-25% of gross revenue.
3 of 13 franchisees (23%) are in the highest revenue band (Under $300K), while 3 (23%) are in the lowest (Over $900K).
A healthy system has most franchisees in the middle bands. Heavy clustering at the bottom is a warning sign.
Estimated using industry benchmark margins (no P&L disclosed by this franchise)
At median franchise revenue ($593K), the estimated owner take-home is roughly $145K/year — including a $50K owner salary.
A reasonable return, competitive with salaried management roles while building equity.
Revenue is not profit. This table translates gross revenue into estimated owner take-home using industry benchmark margins. The highlighted row is closest to the median revenue ($593K).
| Revenue | Gross Profit | Est. Net | Owner Take-Home |
|---|---|---|---|
| $250K | $105K | $40K | $90K |
| $500K | $210K | $80K | $130K |
| $593KMEDIAN | $249K | $95K | $145K |
| $750K | $315K | $120K | $170K |
| $1.0M | $420K | $160K | $210K |
| $1.5M | $630K | $240K | $290K |
Gross margin: 42% | Est. overhead: 20% | Franchise fees: 6% | Owner salary: $50K added
Margins estimated from industry benchmarks. Your results will depend on market, management, and tenure.
Upfront investment, ongoing fees, and minimum performance requirements
What you need to write checks for before earning your first dollar.
Year 1 has no royalty minimum. Does not include rent, insurance, payroll.
Key metrics that signal whether franchisees in this system tend to succeed or struggle.
Small system — less track record
Net outlet growth over 3 years
Terminations + closures as % of total system
Franchise agreements signed but never operationalized
Transfers suggest a liquid resale market — good for exit planning
Combined royalty + ad fund is 6% of gross revenue — below average, leaving you with more of each dollar earned.
These recurring fees come off the top of your revenue every month, regardless of profitability.
These fees are deducted before you see any profit. At $500K revenue with 6% combined fees, that's $30K/year going to the franchisor — before you pay rent, staff, or yourself.
Complexity, risk scoring, and key signals to watch
Moderate complexity — manageable for most operators with proper training. The biggest challenge area is hiring (8/10).
Each dimension scored 1-10. Higher = more complex or risky. The shape shows where this franchise's challenges concentrate.
More watch items than strengths — pay extra attention to the risk factors below. (5 strengths, 9 watch items)
Your franchise is only as strong as the company behind it. A weak franchisor can't deliver on training, marketing, or technology promises — regardless of how good the business model is.
A financially weak franchisor may struggle to provide training, marketing, technology, and ongoing support. If they can't sustain themselves, your investment is at risk regardless of your own performance.
An emerging franchise with median revenue of $592,619/year. Results depend heavily on market and operator capability.
Median Revenue
$592,619
Average Revenue
$617,225
Locations
13
Median Revenue
$592,619
Average Revenue
$617,225
38% of locations exceed $1M/year in revenue, while roughly 39% are under $500K. This wide spread means your outcome depends more on execution than the brand itself.
The system grew from 7 to 19 total locations (2023-2025), a net increase of 12 units.
| Year | Franchised | Company | Total | Net Change |
|---|---|---|---|---|
| 2023 | 7 | 0 | 7 | 0 |
| 2024 | 19 | 0 | 19 | +12 |
| 2025 | 19 | 0 | 19 | 0 |
| Year | Opened | Terminated | Non-Renewals | Reacquired | Transfers |
|---|---|---|---|---|---|
| 2025 | 3 | 3 | 0 | 0 | 1 |
Confidentiality clauses with certain former franchisees — limits diligence.
Revenue growing ($771K to $1.18M) but net income declining sharply ($108K to $20K). Total assets only $206K — very limited financial cushion.
FY2025 Net Income
$19,788
FY2024 Net
$84,160
Cash on Hand
$92,580
Key considerations before investing — your outcome depends more on you than the brand.
| Fee | Amount |
|---|---|
| Website Fee | $6,000 |
| Digital Marketing/SEO | $425/month |
| Email Fee | $12-$15/email address/month |
| Grand Opening Marketing | $3,000 minimum |
Overview, fees, territory, training, and raw data tables
Legal Entity
Happier at Home, LLC
Business Model
Office space required (not home-based).
FDD Issue Date
March 16, 2026
Services Offered
Key Differentiators
Franchise Fee
$49,000 ($36,000 for existing agencies converting)
Total Investment
$101,125 – $143,425
Royalty
5% (with escalating minimums: $0 yr1, $1,200/mo yr2, $2,100/mo yr5+)
Gross Sales
Marketing
1% of Gross Sales
Franchise Fee: $49,000 for new franchisees. $36,000 for existing franchise owners. $6,000 website fee also required.
Investment Notes: Initial fees to franchisor: $55,000. Grand opening marketing minimum: $3,000.
Technology Fee: $425/month digital marketing/SEO (may rise to $475)
| Months | Monthly Minimum |
|---|---|
| Year 1 | $0 |
| Year 2 | $1,200/mo |
| Year 3 | $1,400/mo |
| Year 4 | $1,600/mo |
| Year 5+ | $2,100/mo |
Exclusive Territory
Conditional
Territory Definition
Approximately 300,000 total population including 40,000 age 65+
Territory Note: Non-exclusive. Franchisor reserves broad rights to compete through other channels and national accounts.
2025 data — Gross Sales for 13 of 19 open outlets. No owner profit, EBITDA, or full operating expenses disclosed.
Cost to launch
Year 1 has no royalty minimum. Does not include rent, insurance, payroll.
What franchisees earn
Avg Revenue
$617,225
Median Revenue
$592,619
Above $500K
62%
Not disclosed. Gross sales only. Typical non-medical home care gross margins are 38-45%.
Term
10 years
Financing
Not available
Territory
Zip codes — minimum 300,000 population, 40,000 age 65+
Exclusivity
NOT exclusive — franchisor reserves rights to operate other brands, sell via internet/national accounts, and franchise adjacent territories
vs. HomeWell
HomeWell: 179 territories, $1.3M single-territory avg, offers $0-down option. Happier at Home is smaller but more affordable at standard pricing.
vs. HomeInstead
Home Instead: 619 US franchises, $2.6M avg gross sales, 30+ years. Happier at Home: 19 outlets, $617K avg. Not comparable in scale but much lower entry cost.
vs. RightAtHome
Right at Home: 508 outlets, $1.56M avg net billings, same 5% royalty. Happier at Home is 1/26th the size with 40% of the average revenue.
closestComparison
Emerging non-medical home care franchise. Closest to ACASA Senior Care (8 outlets, $49.5K IFF) but with slightly more traction.
Performance Variance Warning
Wide performance variance: top 3 locations near $1M while 5 of 13 (38%) generate under $400K. Median gross sales of $592,619 is a reasonable target but bottom performers at $225K-$347K may struggle to cover costs after fees.
A deeper look at the specific advantages and risks of this franchise, based on FDD analysis.
Non-medical home care franchise specializing in companion care, personal assistant services, medication management, and geriatric care advocacy. 19 locations across 13 states with strong growth (7 to 19 locations in 2024). Median franchisee gross sales of $592,619.
Founded
2004
Employees
10-50
Headquarters
Pittsford, NY
Training
Included
Debbie Doppelt
Founder
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